Entrepreneurs

Susana Docmac Ahumada

Today, she works in Newtenberg Digital Publications, company which she is one of the founder and Executive Director. This company bases its operations on its own technological plataform, developed on XML, that allows to automate the generation of sites in Internet.

Susana Docmac is a journalist specialist in information technologies. She she was the chief editor of Mouse magazine, publication on new technologies and Internet oriented to the family, in the newspaper La Tercera. In 1995 Mouse magazine was one of the first journalistic publications of its country dedicated to the Internet related topics.

In 1999 participated in the development of contents for the web site of Microsoft Chile. In the year 2000, she was part of the team respansible for creating communication concepts for the web site of Falabella, one of the most important department stores in Chile, with presence in Argentina and Perú.

And in the year 2001 she was consultant in the implementation of human-to-human intraction electronic technology, in BBR e-commerce & retail Inc. Participated in important projects for different companies, such as:

Susana Docmac is a journalist specialized in information technologies. She she was the chief editor of Mouse magazine, publication on new technologies and Internet oriented to the family, in the newspaper La Tercera. Mouse magazine was in the year 1995, one of first journalistic publications of its country dedicated to the Internet subject.

Bazuca.com.
ENTEL Chile
Falabella
Alquimistas.Com

Today, she works in Newtenberg Digital Publications, company which she is one of the founders and Executive Director. This company bases its operations on its own technological plataform, developed on XML, that allows to automate the generation of sites in Internet.

History

Marital status: Single

Email: sdocmac@newtenberg.com

Office phone:(56-2) 639 6945

Office adress: Estado 10 Of. 302, Santiago, Chile.

Education

Year	Studies
1989 - 1993	Journalism, Faculty of Sciences of the Communication, University La República.
1999	Graduated in management of marketing, Faculty of Economic and Administrative Sciences, University Diego Portales.
2000	Post graduated in Biology of Cognition and Human Communication, Faculty of Sciences, University of Chile.

Work Experience

Year	Work
1993	Journalist Radio Nacional.
1994	Journalist of chronicle, newspaper La Tercera.
1995	Editor, Illustrated Encyclopedias, Newspaper La Tercera.
1996	Journalist Mouse magazine, publication on new technologies and Internet oriented to the family. La Tercera.
1997	Editor, Mouse magazine, Newspaper La Tercera.
1998	Editor, Web site of Microsoft Chile.
1999	Participant in the development of contents, communication concepts and in the lauching of the web site falabella.com. Falabella is one of the largest companies in Chile and the most important department stores, with presence in Argentina and Perú.
2000	Consultant of the area of architecture of communication for sites of electronic commerce, in BBR e-commerce & retail Inc. Participant in various projects, such as: · Bazuca.com, · Extranet for ENTEL · Intranet Falabella · Falabella Música · Falabella Libros · Falabella Bank · Alquimistas.Com
2001	Founding partner and Executive Director of Newtenberg Digital Publications. This company bases its operations on its own technological platform, developed on XML, that allows to automate the generation of sites in Internet.

Company Newtenberg.com

Founders

Susana Docmac Ahumada

32 year-old Journalist, Executive Director for Newtenberg Digital Publications.
On the job experience on mass media (radio, newspapers, and magazines) and Internet
Executive Director for the Mouse Magazine belonging to the Chilean newspaper La Tercera.
Expert in human-to-human interaction using technology (usability)

Carlos Castillo Ocaranza

25-year-old IT Civil Engineer, Director of Technology
Expert Developer on highly complex systems.
Expertise on automation projects related to Web content.
Designer and developer responsible for Newtenberg Engine.

Newtenberg: the new Gutenberg

The New Gutenberg is the result of a period of 8 years of experience in IT and Communication technology.
Cmpany-owned technology We developed a platform for content management to provide users with an easy- to-use communication environment.
This technology becomes A tool to make the wanted life mode and organization possible.

Company´s principles

Year 1451: Johannes Gutenberg devised the print (mobile types) allowing a cultural breakthrough in society.
550 years later, we wonder: What kind of society is that arising when adopting the Internet technology?
Or we better change the question: What technology do we need so as to sustain the social order that we want?

Comunicate people

Coordinate action
hiding the technology complexity

Newtenberg Engine 1.7 Technology Features

Digital Publishing Generator
Allows building and managing patterns to automate the web page publishing process(mechano system for web sites implemented on XML).
Content separated from representation
Éidox management(eidos: idea-form(from greek), x:XML), Newtenberg Engine basic content unit (Content + Logbook + Classifiers)
Based content by means of a Browser (Explorer, Navigator).
Provides a collaborative environment
Workflow allowing a group of people to manage Internet-Classifiers allow different views on the same content
Multiple and complementary perspectives for the same contents
There is no exclusive hierarchy (from Universe to Multiverse)
Discussion Rooms Systems (Forum)
Include an evaluation system and an opinionating ranking
Éidox: from the greek eidos:form, x:XML

Advantages of the design

Contents are independent from representation

The mobile types become "mobile eidox" that can be part of different conexts.

Classifiers (Universe to Multiverse)

Enable the visitor to associate and add information from all the necessary forms, according to his/her criteria.
Relate Content Automatically
Due to the existence of classifiers, even contents of different sites can be linked and reorganized automatically (e.g. Portal of newspapers)

Each person is responsible for his/her own information

Workflow configurable according to the job style, use of authentification functionalities and assignment privileges.