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Susana Docmac Ahumada
Today, she works in Newtenberg Digital Publications, company which she is one of the founder and Executive Director. This company bases its operations on its own technological plataform, developed on XML, that allows to automate the generation of sites in Internet.

 

 

 

Susana Docmac is a journalist specialist in information technologies. She she was the chief editor of Mouse magazine, publication on new technologies and Internet oriented to the family, in the newspaper La Tercera. In 1995 Mouse magazine was one of the first journalistic publications of its country dedicated to the Internet related topics.

In 1999 participated in the development of contents for the web site of Microsoft Chile. In the year 2000, she was part of the team respansible for creating communication concepts for the web site of Falabella, one of the most important department stores in Chile, with presence in Argentina and Perú.

And in the year 2001 she was consultant in the implementation of human-to-human intraction electronic technology, in BBR e-commerce & retail Inc. Participated in important projects for different companies, such as:

Susana Docmac is a journalist specialized in information technologies. She she was the chief editor of Mouse magazine, publication on new technologies and Internet oriented to the family, in the newspaper La Tercera.  Mouse magazine was in the year 1995, one of first journalistic publications of its country dedicated to the Internet subject.

  • Bazuca.com.
  • ENTEL Chile
  • Falabella
  • Alquimistas.Com

Today, she works in Newtenberg Digital Publications, company which she is one of the founders and Executive Director. This company bases its operations on its own technological plataform, developed on XML, that allows to automate the generation of sites in Internet.

History

Marital status: Single

Email: sdocmac@newtenberg.com

Office phone:(56-2) 639 6945

Office adress: Estado 10 Of. 302, Santiago, Chile.

Education  

Year Studies
1989 - 1993 Journalism, Faculty of Sciences of the Communication, University La República.
1999 Graduated in management of marketing, Faculty of Economic and Administrative Sciences, University Diego Portales.
2000 Post graduated in Biology of Cognition and Human Communication, Faculty of Sciences, University of Chile.


Work Experience

Year

Work

1993

Journalist  Radio Nacional.

1994

Journalist of chronicle, newspaper  La Tercera.

1995

Editor, Illustrated Encyclopedias, Newspaper La Tercera.

1996

Journalist Mouse magazine, publication on new technologies and Internet oriented to the family. La Tercera.

1997   

Editor, Mouse  magazine, Newspaper La Tercera.

1998

Editor, Web site of Microsoft Chile.

1999

Participant in the development of contents,  communication concepts and in the lauching of the  web site falabella.com. Falabella is one of the largest companies in Chile and the most important department stores, with presence in Argentina and Perú.

2000   

Consultant of the area of architecture of communication for sites of electronic commerce, in BBR e-commerce & retail Inc. Participant in various projects, such as:

·  Bazuca.com,

·  Extranet  for ENTEL

·  Intranet Falabella

·  Falabella Música

·  Falabella Libros 

·   Falabella Bank

·  Alquimistas.Com

2001

Founding partner and Executive Director of  Newtenberg Digital Publications. This company bases its operations on its own technological platform, developed on XML, that allows to automate the generation of sites in Internet.

 



Company   Newtenberg.com

 


Founders

Susana Docmac Ahumada
  • 32 year-old Journalist, Executive Director for Newtenberg Digital Publications.
  • On the job experience on mass media (radio, newspapers, and magazines) and Internet
  •   Executive Director for the Mouse Magazine belonging to the Chilean newspaper La Tercera.
  • Expert in human-to-human interaction using technology (usability)

Carlos Castillo Ocaranza
  • 25-year-old IT Civil Engineer, Director of Technology
  •   Expert Developer on highly complex systems.
  •      Expertise on automation projects related to Web content.
  •      Designer and developer responsible for Newtenberg Engine.

Newtenberg: the new Gutenberg
  • The New Gutenberg  is the result of a period of 8 years of experience in IT and Communication technology.
  • Cmpany-owned technology We developed a platform for content management  to provide users with an easy- to-use communication environment.
  • This technology becomes A tool to make the wanted life mode and organization possible.

Company´s principles
  • Year 1451: Johannes Gutenberg devised the print (mobile types) allowing a cultural breakthrough in society.
  • 550 years later, we wonder:  What kind of society is that arising when adopting the Internet technology?
  • Or we better change the question:  What technology do we need so as to sustain the social order that we want?

Comunicate people
  • Coordinate action
  • hiding the technology complexity

Newtenberg Engine 1.7 Technology Features
  • Digital Publishing Generator
  • Allows building and managing patterns to automate the web page publishing process(mechano system for web sites implemented on XML).
  • Content separated from representation
  • Éidox management(eidos: idea-form(from greek), x:XML), Newtenberg Engine  basic content unit (Content + Logbook + Classifiers)
  • Based content by means of a Browser (Explorer, Navigator).
  • Provides a collaborative environment
  • Workflow allowing a group of people  to manage Internet-Classifiers allow different views on the same content
  • Multiple and complementary perspectives for the same contents
  • There is no exclusive hierarchy (from Universe to Multiverse)
  •  Discussion Rooms Systems (Forum)
  • Include an evaluation system and an opinionating ranking
  • Éidox: from the greek eidos:form, x:XML

 


Advantages of the design

Contents are independent from representation

The mobile types become "mobile eidox" that can be part of different conexts.

Classifiers (Universe to Multiverse)

  • Enable the visitor to associate and add information from all the necessary forms, according to his/her criteria.
  •  Relate Content Automatically
  • Due to the existence of classifiers, even contents of different sites can be linked and reorganized automatically (e.g. Portal of newspapers)

Each person is responsible for his/her own information

Workflow configurable according to the job style, use of authentification functionalities and assignment privileges.

 

 

Sala de Diálogo

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Emprendedora
Susana Docmac Ahumada

Desde el ámbito periodístico, ha estado permanentemente ligada a las nuevas tecnologías de información, llegando a ser Editora de la revista Mouse, una de las principales revistas de tecnología en Chile. En este momento, se desempeña como Directora Ejecutiva la empresa Newtenberg, la cual está orientada al desarrollo de plataformas tecnológicas basada en XML, que facilita la administración de contenidos y permite nuevas formas de comunicación entre personas. >>

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